The guardian firm of shops like Canadian Tire, SportChek and Professional Hockey Life says it has additionally created a devoted media fund to extend the visibility of ladies’s sport.
Susan O’Brien, Canadian Tire’s chief model and buyer officer, says this system will assist pave the way in which for extra equitable alternatives in girls’s skilled sport and encourage a brand new technology of feminine athletes.
“Canadian Tire Corp. is happy with our longstanding dedication to gender fairness and inclusion in sport from the playground to the rostrum and now to the skilled enviornment with the introduction of our Ladies’s Sport Initiative,” she stated in an announcement.
Final fall, Canadian Tire ended its partnership with Hockey Canada in response to the sporting group’s dealing with of alleged sexual assaults.
Canadian Tire stated on the time it could redirect its help to organizations that higher align with the corporate’s values.
This report by The Canadian Press was first printed March 6, 2023.
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The Canadian Press
