Canadian Premier Life Insurance coverage Firm and Canadian Premier Basic Insurance coverage Firm has introduced that it has rebranded itself as Securian Canada, after closing its acquisition of Solar Life’s sponsored markets enterprise.
Solar Life’s sponsored markets enterprise embody its affiliation, affinity, and group creditor items. The transaction will see Solar Life’s sponsored markets companies transfer to Securian Canada, together with plan members and clients.
“The profitable acquisition of Solar Life’s sponsored markets enterprise gives scale to our companies and is a catalyst to optimize all Securian Canada belongings below one umbrella,” mentioned Securian Canada CEO Nigel Branker. “We now have strengthened our place, and thru our mixed providing, will now carry one voice and one model to market. With an enhanced presence within the Canadian insurance coverage trade, Securian Canada emerges as a number one insurance coverage supplier and progressive employer of alternative within the Canadian monetary establishment (creditor) and affiliation & affinity markets.”
The Securian rebrand consolidates each Canadian Premier and Valeyo – a sister firm of Canadian Premier – below one model. The rebrand additionally aligns Securian Canada with its American dad or mum, Securian Monetary Group.
“We’re proud and excited to mix our expertise, experience and dedication to additional develop and lead throughout the markets we function an agile, modern and digitally targeted Canadian insurance coverage supplier,” Branker added. “We’re dedicated to offering specialised experiences and creating sensible, life-ready insurance coverage merchandise and partnerships to assist Canadians and their households really feel safe.”
Final November, Securian Canada – then often known as Canadian Premier – named Sharla Postic as senior vice chairman of insurance coverage operations. Postic joined from LifeWorks, the place she was senior vice chairman of built-in well being options.